NAWTJUST started as a way to document our adventures and turn our lives into something we could keep.
Holly would probably say it started with videos, memories, road trips, inside jokes, and wanting to show the world the places we went, the things we did, and how much fun we had along the way.
Lilliwyn would interrupt and say it started because she has always been obsessed with turning life into proof.
Proof that we were here. Proof that we had fun. Proof that we made something out of the chaos. Proof so we can make sure that the weird little moments, ridiculous quotes, blurry adventures, glow-ups, inside jokes, and “why are we like this?” memories actually meant something.
After four years of “Are you mad at me?”, “I’m sorry,” and “No, I’m not,” (we still have not made the jar) It is friendship. It is fear. It is chaos. It is creativity. It is taking the things we say, the places we go, the versions of ourselves we survive, and turning them into something real.
Before NAWTJUST, there was Stulsowt. Stulsowt taught us how much work goes into building a brand, how much heart it takes to make something from nothing, and how badly we wanted to create a world people could actually step into.
Then came NAWTJUST.
nawtjust clothing.
nawtjust a brand.
nawtjust another random idea scribbled down at an unreasonable hour.
NAWTJUST became the place all of it could go.
The adventures. The memories. The dreams. The art. The outfits. The group chats. The fears. The soft parts. The stupid parts. The “okay but what if we actually did it?” moments. The Trium Astralis magic. The Stulsowt lessons. The heinous menace behaviour. The fact that Lilliwyn has an aggressively tiny amount of chill and Holly somehow still loves her.
NAWTJUST was made out of wanting life to feel bigger than just surviving it.
Because we do nawtjust want to make clothing.
(i swear, im done)
We need proof that we have better stories than our parents.
